This is a MSG to the Microsoft Corporation. As i was going through your company history and i saw that you have launched BING.COM and want to make it the biggest Search Engine ahead of www.google.com , and after investing billions of dollars you still have a very less share of [...]
Small businesses have small budgets which are not like those available to large corporations for investment in brands. Just how can small businesses apply the all important branding concept and be successful in their efforts?
Small businesses must follow this advice; focus on building awareness and also support as much differentiation as possible. One can [...]
What are the top three approaches to spread information via nontraditional methods?
Outwardly spreading of the word of a product/service is a must. One must be very proactive in their approach. It is wise to always search for ways to get your product/service/brand in the news. Newspapers will most likely cover stories in their publication [...]
The recent change in the logo for Starbucks where the company name has been dropped is a bad idea or is it a good idea? The discussion follows.
Dropping the “Starbucks” and the “Coffee” from their logo, and turning their symbolic mermaid into their well-known green coloring is not a strong enough change to create [...]
It may be of common for one to club the knowledge of branding, marketing and advertising into the same category. What are the differences between the three of these closely related domains?
Marketing is a discipline (or a set of activities) ultimately designed to generate and increase revenues. It includes a wide variety of sub-disciplines, [...]
If a firm intends to thrive it must begin by gaining a profound understanding of its customers. One would want to find out who are they? One would want to find out what are their hopes, needs, fears, desires, aspirations, values and anxieties? One would like to know in depth what need(s) do ones products [...]
With an ever frantic frequency today more and more sports stadiums and arenas, theaters and other buildings are being named after the companies whose sponsorship dollars. These buildings are being named after the top bidder, who is allowed to put their name on the property for a sort of advertising. This sort of advertising helps [...]
Smaller businesses and start-ups find it very difficult to start a branding process and have a sound strategy to deliver the brand to the market. One problem of interest is a business may have a product and a manufacturing process but have very little understanding of the underlying customers’ needs. You must have a solid [...]
Brands that are in the category one segment do very well over time. A brand initial launched, may over time find itself in a crowd of other competitors making business for the once profitable venture. It will be very difficult for it to survive in the clutter. What is the solution to this situation? It [...]
The first step is to learn everything there is about your customers. You need to understand them at a very deep level, not just superficially. You need to know their emotions, how they feel about your product, what motivates them to buy your brands. You need to know what they aspire to and what they [...]